Submitted By: Anonymous on 2008-05-02
About the video: TSN Sports wrote: Leland Hardy is the Originator of concept of customized business education for professional athletes. Hardy is the Creator of B.I.C.E.P.S. - the Business Institute for Continuing Education in Professional Sports - at his alma mater, the Wharton School at the University of Pennsylvania. The program teaches all of the fundamental functional areas of business education, including Finance, Accounting, Investment Principles, Real Estate Fundamentals, and more. Hardy has a more than twenty-year history of representing and working in the advocacy of amateur and professional athletes. A former Trustee of The Athletics Congress through which he represented the interests of U.S. Olympic Track & Field Gold Medallists, Hardy is perhaps best known as the person who single-handedly sparked the resurgence of the PUMA brand and as the architect of Serena Williams landmark multi-million dollar endorsement deal with PUMA. Hardy also negotiated Ricky Williams' record $68 million rookie contract that included a record $8.8 million signing bonus. Dave Duerson, the two time Superbowl Champion with an Executive MBA from Harvard who was a B.I.C.E.P.S. Lecturer, is featured in this revealing video talking about how Hardy's B.I.C.E.P.S. Program has revolutionized business education, and is the model for ongoing business education for professional athletes in general and NFL players in particular.